The transition from professional sport can be a demanding challenge, and it is no different for the men and women of the Rugby Centurions Club. This week, the Club caught up with South African legend Bryan Habana, who is pictured here on a Laureus Sports Foundation project. No, Bryan is not about to enter the world of ice hockey; however, he is catching peoples attention in the tech world with his new startup he co-founded: MatchKit.
Launching a brand in the pandemic was always going to be a challenge; however, MatchKit is an exciting proposition in the tech space for those athletes wishing to make the most of their brand. Bryan spoke about the “importance of athletes maximising their opportunity, especially in a fragmented digital world; we need to give fans, sponsors and potential sponsors a single home to find you”.
MatchKit is a DIY website builder that can be delivered in 5 minutes to help showcase their athletes sporting pedigree to their fans and interested parties. The reality is that, with social media, most athletes don’t have a website because it’s neither easy nor cost-effective to create one – there’s design, development, hosting costs. These templates aren’t geared purely to an athlete’s needs. The problem with a pure social media play is that your personal brand lives across the internet in a highly fragmented way.
The MatchKit website seamlessly integrates with all your social media accounts, enabling the athlete to have complete visibility of their digital profile while highlighting their potential for future sponsors. Bryan and the team at MatchKit have already made some early progress with the US Olympic swimming team, Red Bull South Africa and the full Uruguayan men’s rugby squad.